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Cynthia
A. Sudor, a seasoned marketing professional with over 33 years of “in-the-trenches”
experience, has actively worked in all phases of Marketing including Branding,
Theme Line Development, Strategic Positioning & Planning. Cynthia has
been recognized with several prestigious Awards and has been a speaker
and presenter at international, national, regional and local events, including
the International Association of Amusement Parks and Attractions (IAAPA)
where she was presented with the Best Seminar Award at one of their international
conferences.
“In Cynthia’s Own Words and Celebrity
Photos”
Cynthia A. Sudor Enterprises / Cynergy Marketing specializing
in Branding, Theme Line Development, Strategic Positioning & Planning,
Marketing Plan Development and Implementation, Advertising
Placement, Advertising and Collateral copy and design including supplements,
Promotions, Strategic Positioning/Planning, Corporate Sponsorship Seminars
and Workshops and Graphic Design/Logos/ Printing. Seminars and Speaking
Engagements in a variety of subjects instruct clients in revenue producing
skills while providing an entertaining process filled with a lifetime of
unique experiences. Established in 1992.
Whitaker Center for Science and the Arts, Harrisburg, PA,
founding Vice President, Sales & Marketing with later responsibilities
for the IMAX Theater. The Whitaker Center is a $52.7 million, first of
its kind facility with a Science Center, IMAX Theater and a Performance
Theater with both Resident Companies and a variety of scheduled entertainers,
all in one complex. 1998-2001.
Hershey Entertainment & Resort Company, Hershey, PA.
Over 17 years and eight marketing promotions that included Director of
Sales & Marketing for Hersheypark/ Arena/ Stadium, and corporate positions
such as Director of Destination Marketing and Director of Corporate Sponsorship.
1975-1992.
Negotiated successful Marketing and/or Corporate Sponsorship
agreements with prestigious businesses such as American Airlines, Ben &
Jerry’s Ice Cream, Blue Cross and Blue Shield, Chevrolet, CIGNA Healthcare,
Coca-Cola USA, Eastman Kodak Company, Encyclopeadia Britannica, Hershey
Chocolate USA, Pepsi-Cola, Shurfine Markets, USAirways Vacations and Wachovia
Bank, to name a few.
Cynthia A. Sudor has been recognized for her professional achievements
and public service and citizenship, some of those honors include…
Pennsylvania 50 Best Women In Business Award, 2007, recognized
for professional excellence, business growth and community involvement.
Rankin-Epstein Award, Distinguished Alumni Award, Westphal College
of Media Arts & Design, Drexel University, Philadelphia, 2006. Award
presented for professional excellence and achievement, dedication to high
ideals, and a consistent commitment to citizenship.
Harriet E. Worrell Award, Drexel University, Alumni Association
and Board of Governors, Drexel University, Philadelphia, 2005. Award presented
for professional achievement and contributions to the community.
Of the eight Drexel University Alumni Awards presented in 2006 by the Alumni
Association and Board of Governors, Cynthia was the only woman honored.
MS Society Leadership Class of 2007, Award, one of the
highest honors bestowed by the National MS Society, professionals are selected
for their outstanding contributions to their profession and to the community.
Spirit of Children Award, 2007, first recipient, presented
by the Progressive Education of Children in the Arts Network (PECAN), in
honor of its 10th anniversary, recognizing Cynthia A. Sudor as one of the
founders of Celebration of Children, giving children who have been and
will be involved with Celebration of Children opportunities to show their
spirit through the arts.
Best Seminar Award, International Association of Amusement Parks
and Attractions (IAAPA), Annual Convention, Dallas, TX, 1988. The IAAPA
has a membership of over 100 countries.
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International Association of Amusement Parks and Attractions (IAAPA), variety
of seminar and panel topics including marketing, publicity and entertainment.
Recipient of the Best Seminar Award, Annual Conference, Dallas, TX
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Marketing Roundtable to discuss Destination Marketing for 13 television
stations owned by Gillett Broadcasting. Roundtable, Beaver Creek, CO
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American Marketing Association (AMA), Baltimore, MD, Destination Marketing
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Women in Communications (WICI, Inc.), Annual Conference, Corporate Sponsorship
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Pennsylvania Wine Association, Annual Conference, Corporate Sponsorship
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Goodwill Industries, state of Pennsylvania, Annual Conference, Corporate
Sponsorship
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Carlisle Events, Carlisle, PA, Corporate Sponsorship
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Business Expo, Lancaster Chamber of Commerce, Developing Effective Business
Marketing Materials
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Public Relations Society of America (PRSA), PA, Publicity
…and more!
While working at Hersheypark, Hershey Entertainment & Resort
Company, Cynthia traveled to China as the marketing representative with
the first themepark song and dance troupe to ever perform in that country.
“Growing Up in Hershey”, produced by WITF TV, Harrisburg, PA, featured
participants reminiscing about their “growing up in Hershey” years. Plenty
of historical photos and footage were included as participants related
their personal stories. Cynthia’s personal “story” featured her family
and focused on her father, Milan Sudor, a PA State Policeman, and his years
at the Hershey Training School and the PA State Police Academy. Many good
times happened while riding horses there with her father and attending
the PA State Police Rodeo, which ended in 1974. The “Growing Up in Hershey”
program aired on WITF TV in December, 2007.
“In Cynthia’s Own Words / Growing Up in
Hershey”
United States Marketing Association (USAMA), Chairperson, which included
over 50 attractions with annual attendance of over one million. While Chairperson
she developed the first USAMA Directory and also a Press Kit exchange between
all of the members. Cynthia was the first woman to serve as national
USAMA Chairperson.
Adjunct Professor, Drexel University, Corporate Sponsorship class at
her alma mater, Drexel University, Philadelphia.
Listed in a variety of Who’s Who publications
Published writer with articles appearing in an international trade magazine
and other regional publications.
While working at Hersheypark/Arena/Stadium Cynthia worked to advertise
and publicize many entertainers. As a result, she was “thanked” in unusual
ways…she rode the lead elephant alongside Gunther Gebel Williams in the
Animal Parade from the train to the Hersheypark Arena where the animals
for Ringling Brothers & Barnum & Bailey Circus were stabled, and
she rode with Joie Chitwood, in his stunt car, for the Joie Chitwood Show
at the stadium, going up on two wheels, doing a backspin and a variety
of other maneuvers!
Profiles In Excellence, Inc, (PIE), Board of Directors,
Vice President and Marketing Chairperson, a non-profit organization that
provided positive role models for youth in the Harrisburg, PA, area. For
PIE, Cynthia created and developed the “Making A Difference” Awards which
was co-presented on-air by WHP TV, a CBS affiliate in Harrisburg, PA. She
created “Mentor’s Messages”, a program to benefit middle school students
which was presented in the Harrisburg, PA, area.
Leg Up Farm, Advisory Board, a new all-inclusive therapeutic
facility, which will include horseback riding, targeted to open in the
near future.
Energy Entertainment, Inc., Board of Directors and Marketing
Chairperson, a dynamic music and performance youth development program,
30% of its members have disabilities.
Capital Area Therapeutic Riding Association (CATRA), Harrisburg
area, volunteer, where physically challenged children and adults experience
horseback riding for health benefits.
Drexel University, Westphal College of Media Arts & Design
(formerly Nesbitt College), graduate
Women in Business Enterprise National Council (WBENC), national
certification
Lancaster Chamber of Commerce, member
Arabian Horse Association (AHA) and Pennsylvania Arabian Horse Association
(PAHA), member
Past affiliations include, Sales & Marketing Professionals (SME),
Women In Communications, Inc., and other professional organizations.
In addition to working in China, Cynthia has traveled for pleasure
to Egypt, Greece, Italy, France and Ireland.
Interests include Ukrainian egg art (her heritage is Ukrainian), horseback
riding, hiking, reading, writing, traveling, painting and jewelry design
and making.
Cynthia counts as her “family” beautiful Arabian horses, entertaining
barn cats and feisty Shetland Sheepdogs.
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