“After graduating from Drexel University, I was pleased to be selected
as the first woman on the management team for Hersheypark, which at that
time was transitioning from an amusement park to a theme park. This was
an amazing experience! There were only two of us in the marketing department!
“It’s hard to believe it now, but at that time no one really knew what
a ‘theme park’ was! We had to educate people that a one-price admission
included more than just rides…there was entertainment plus themed areas
with special food being offered, too. Everything was changing at that point
in time and I was excited to be a part of this new chapter in Hersheypark
history, a theme park. With only two of us in the marketing department,
I learned every aspect of marketing by doing it. I was hooked…it was just
what I was meant to do! I loved it..and, I still do!
“There are so many stories to tell of my experiences at Hersheypark/Arena/Stadium!
The people I worked with there were the BEST! Two of the most effective
leaders who I have ever worked with were from my years at Hersheypark/Arena/Stadium
when I was Director of Sales & Marketing…Jack Silar, Vice President
Sports & Entertainment, and Richard Hair, General Manager. I have great
respect for these two men.
“All of my life I’ve been involved in ‘firsts’, and that comes with
both rewards and challenges. An example of that is my time as Founding
Vice President of Sales & Marketing, Whitaker Center for Science and
the Arts, Harrisburg, PA. Just after the Whitaker Center opened, I was
given responsibilities for the IMAX Theater, too. I made some excellent
friends, both professional and personal, from my years at Whitaker Center.
“One of my in-the-near-future goals includes developing a national seminar
series and launching it in Central Pennsylvania. Another goal is to publish
the five children’s books that I’ve written…this is an exciting life goal
that I hope to achieve soon!
“Two of my passions are animals and nature and I enjoy both on my 18
acre farm with my Arabian horses and barn cats. At home I live with feisty
Shetland Sheepdogs. CaraCyn Arabians is the name of my stable, it loosely
stands for ‘Cynthia Loves Arabians’.
“My life has been filled with adventure and learning, and I always love
a good challenge. I believe strongly in mentoring and ‘giving back to the
community’ and often contribute my time to both.
“Bringing my special brand of expertise, experience, enthusiasm and
excitement to my work with clients is something for which I am very proud."
MARKETING • BRANDING • STRATEGIC POSITIONING & PLANNING • CORPORATE
SPONSORSHIP SEMINARS & WORKSHOPS • DESTINATION MARKETING • SPEAKING
ENGAGEMENTS
(left to right) John Denver; Harlem Globetrotters;
Riding the lead elephant to the Hersheypark Arena from the train, Ringling
Brothers, Barnum & Bailey Circus
(left to right) Kenny Rogers; Johnny Mathis; Engelbert
Humperdinck
(left to right) Liberace; Donnie and Marie Osmond;
Billy Crystal, hamming it up!
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